Introduction
The digital landscape that has standardized everything has imposed several significant changes throughout the world and all fields. Thinking out loud has become a common practice in the field of development to keep pace with the movement on the high-speed road of modern technologies in all its forms, particularly concerning communication in all its traditional and contemporary forms, whether human or institutional, and the continuous calls to upholding the importance of effective institutional communication and building an institutional reputation through several strategies supporting this trend.
The requirements, mechanisms, and strategies work intensively to solve the problems of selective perception and the problems affecting the institution’s image. In addition, workers in this field have benefited from modern technologies and influential marketing concepts to strengthen institutional communication processes and develop various experiences.
Therefore, new areas have emerged with various mechanisms that can contribute to communication governance and make the most of e-marketing, institutional digital content, and electronic management to build a positive mental image of the institution.
Conference Name
The 3rd International Scientific Conference: Institutional Communication in the Arab Gulf… Experiences and Challenges
Conference Idea
The Department of Media and Public Relations at the College of Administrative and Financial Sciences at the Gulf University holds the Refereed 3rd International Scientific Conference: Institutional Communication in the Arab Gulf … Experiences and Challenges, at a time when brands and service institutions face many challenges, which makes it necessary to read the different practical experiences in the Arab Gulf region to benefit and exchange experiences and build an effective basis for managing institutional communication in line with what is imposed by the current digital landscape.
Through this conference, the Gulf University is trying to contribute to developing an integrated future vision for institutional communication capable of overcoming current problems and building future horizons.
Conference Vision
The Gulf University seeks to make the Refereed 3rd International Scientific Conference: Institutional Communication in the Arab Gulf … Experiences and Challenges a scientific platform that attracts the most prominent researchers, academics, and workers in the fields of institutional communication in the Arab world and the world to address and discuss modern administrative methods, problems and challenges facing institutions, bodies and commercial and official bodies and to develop appropriate remedies for such issues.
Conference Objectives
- Develop a concept of an integrated future vision for institutional communication in the Arab Gulf region.
- Study the developments in the building of the mental image of national institutions in the Arab Gulf region.
- Identify the problems and challenges facing commercial and official institutions and find remedies for such issues.
- Read the impact of changes on institutions and the extent of responsiveness to development consistent with modern technological developments.
- Contribute to developing strategies for building identity and reputation and maintaining stakeholders and the public.
Conference Dates
In principle; it is proposed that the conference will be held at the university’s headquarters in Sanad in the period from October 1-2, 2022
Conference Topics
- First topic: Gulf experiences in institutional communication.
- Second topic: Ethics, legislation, and institutional communication governance mechanisms.
- Third topic: Institutional digital content and electronic management.
- Fourth topic: Reputation management and building the mental image of the institution.
- Fifth topic: Institutional marketing between the online and the influential approach.
- Sixth topic: Organizational communication in governmental and private institutions.